Wednesday, 24 August 2016


By MacPherson Mukuka in *Lusaka*

Brewer takes campaign against underage drinking to Kabulonga Girls

Kabulonga Girls' School students celebrating the a talk by SABMiller on the dangers of underage drinking

Kabulonga Girls Headteacher, Hilda Mudenda (in grey suite) and SABMiller Zambia representative, Allan Bwalya (in yellow cap), with some of the pupils that attended the talk on the dangers of underage drinking sponsored by SABMiller.

 SABMiller Zambia recently held an awareness programme on the dangers of underage drinking and reminded young people to avoid engaging in such vices.

The Group says the future of the nation rests with the youth, hence the importance of ensuring they do not consume alcohol at a young age. 

Speaking during school assembly during a recent visit to Lusaka’s Kabulonga Girls Secondary School as part of its nationwide campaign against underage drinking., SABMiller Zambia representative, Allan Bwalya said half of Zambia’s population is under the age of 16.

He said his organisation believes that, as a beer manufacturer, It has a responsibility to sensitize young people on the adverse effects of underage drinking.

And school’s Headteacher, Hilda Mudenda, bemoaned the destructive habit of underage drinking and highlighted the vice’s negative impact on pupils’ academic performance. 

She urged pupils, to not stifle their potential by engaging in illicit activities, as the nation’s future rested on their shoulders.

Meanwhile, SABMiller Zambia Corporate Affairs Director, Ezekiel Sekele said his organisation takes the matter very seriously and is a core part of its sustainability agenda. 

He said SABMiller strongly believe today’s decisions should not compromise the ability of future generations to build meaningful livelihoods. 

Mr. Sekele said against this background, SABMiller has embarked on a vigorous campaign in schools to discourage underage consumption of alcohol. 

He disclosed that the company seeks to reach at least 6,000 pupils.

He added that SABMiller Zambia wants to continue to grow sustainably stating that this can only be done through nurturing of today’s youths into future responsible adults. 

Mr. Sekele says the youths of today, therefore, should be allowed to focus on education and avoid negative vices such as underage drinking.

The role of the youth in nation building is crucial. They are problem solvers, have a positive influence on other young people and the nation.

In promoting responsible alcohol consumption among consumers, Zambian Breweries has also partnered with the Road Traffic and Safety Agency, in the enforcement of existing legislation on drinking and driving.

Source: Langmead and baker

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