|Kabulonga Girls' School students celebrating the a talk by SABMiller on the dangers of underage drinking|
|Kabulonga Girls Headteacher, Hilda Mudenda (in grey suite) and SABMiller Zambia representative, Allan Bwalya (in yellow cap), with some of the pupils that attended the talk on the dangers of underage drinking sponsored by SABMiller.|
The Group says the future of the nation rests with the youth, hence the importance of ensuring they do not consume alcohol at a young age.
And school’s Headteacher, Hilda Mudenda, bemoaned the destructive habit of underage drinking and highlighted the vice’s negative impact on pupils’ academic performance.
Meanwhile, SABMiller Zambia Corporate Affairs Director, Ezekiel Sekele said his organisation takes the matter very seriously and is a core part of its sustainability agenda.
He added that SABMiller Zambia wants to continue to grow sustainably stating that this can only be done through nurturing of today’s youths into future responsible adults.
The role of the youth in nation building is crucial. They are problem solvers, have a positive influence on other young people and the nation.
In promoting responsible alcohol consumption among consumers, Zambian Breweries has also partnered with the Road Traffic and Safety Agency, in the enforcement of existing legislation on drinking and driving.