The role the media
plays in informing the masses is widely appreciated by almost every reader,
listener and viewer that is for newspaper, radio and TV.
However, there is one
area of reporting which many news followers have come to realize that it has
not been given enough coverage compared to other areas.
Business news is said
to have been sidelined by most media organisation and personnel for reasons not
well known.
Zambian media is one
of the many that has been cited for not giving the prominence it deserves.
For this reason and
others, a Media organisation Partners Group organised has launched a media
award in business reporting with the aim of promoting the coverage of business
news.
The Competition
dubbed Young Zambian Journalist Business reporters will run annually and calls
for participation in writing on business and economic issues from all pen and
paper lovers, regardless of their profession.
Speaking during the
launch of the awards and subsequent awarding of the competition’s first winner
in Lusaka, Information and broadcasting services Minister Joseph Katema says local Journalists have chosen to report more on
political issues than Business.
Dr. Katema has
further stated that Government is not interested in politicking but developing
the nation hence his call on the media practitioners in the country to report
more on business and economic issues.
And Swedish
Ambassador to Zambia, Lena Nordstrom
whose embassy hosted the finalists for one week says there is a clear
indication that reporting on business helps country win the heart of investors
as there get to have information about the business trends in the country they
want to invest in at their finger tips.
And partners’ group chief executive officer Jonathan Kays has hailed government for
creating conducive business environment.
Meanwhile, professional insurance managing
director Geoffrey Chirwa says there few Zambians that have the knowledge and
appreciation of how this country is doing economically and what they can to
contribute further and positively to the success story and to the benefit of
all Zambians.
The Media award which is the first in the country has
been presented to 23 year old David Ngenda whose winning article was about the
internet. The award includes a full paid trip to Sweden for 4 days.
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