Monday, 11 August 2014


By MacPherson Mukuka

The role the media plays in informing the masses is widely appreciated by almost every reader, listener and viewer that is for newspaper, radio and TV.

However, there is one area of reporting which many news followers have come to realize that it has not been given enough coverage compared to other areas.

Business news is said to have been sidelined by most media organisation and personnel for reasons not well known.

Zambian media is one of the many that has been cited for not giving the prominence it deserves.   
For this reason and others, a Media organisation Partners Group organised has launched a media award in business reporting with the aim of promoting the coverage of business news.

The Competition dubbed Young Zambian Journalist Business reporters will run annually and calls for participation in writing on business and economic issues from all pen and paper lovers, regardless of their profession.

Speaking during the launch of the awards and subsequent awarding of the competition’s first winner in Lusaka, Information and broadcasting services Minister Joseph Katema says local Journalists have chosen to report more on political issues than Business.

Dr. Katema has further stated that Government is not interested in politicking but developing the nation hence his call on the media practitioners in the country to report more on business and economic issues.

And Swedish Ambassador to Zambia, Lena Nordstrom whose embassy hosted the finalists for one week says there is a clear indication that reporting on business helps country win the heart of investors as there get to have information about the business trends in the country they want to invest in at their finger tips.

And partners’ group chief executive officer Jonathan Kays has hailed government for creating conducive business environment.

Meanwhile, professional insurance managing director Geoffrey Chirwa says there few Zambians that have the knowledge and appreciation of how this country is doing economically and what they can to contribute further and positively to the success story and to the benefit of all Zambians.

The Media award which is the first in the country has been presented to 23 year old David Ngenda whose winning article was about the internet. The award includes a full paid trip to Sweden for 4 days.

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